The Terms of Reference for the committee are as follows:
a) be responsible for the planning, implementing and evaluation of the PR goals of the organization;
b) publicize events sponsored by RTAM and/or its committees;
c) maintain liaison with the editor of and facilitate publication of RTAM news in “The Manitoba Teacher”;
d) through liaison with Chapters, facilitate publication of significant news about RTAM in community newspapers and in other print and electronic media;
e) purchase promotional items for RTAM.
Committee Chair & Member/s
- Ken Malcolm, Dauphin
- John Sushelnitsky, Portage la Prairie
- Helene Beauchemin, Winnipeg
Committee Report to the Last RTAM AGM
Report to the 2019 AGM
Respectfully submitted by Vel McAdam, Chair (The Pas)
Members: Bill Cann (Winnipeg), Guy Hansen (Winnipeg), Ken Malcom (Dauphin), John Sushelnitsky (Portage la Prairie)
The Public Relations Committee met several times this year with the focal point of our agendas being the update of our "Join Us" brochure. A special thank you to committee member, Bill Cann, for all his work on the computer layout he did for the committee when all of our changes had been completed. Thanks to all of his efforts, the pamphlet has gone to print and will be ready for AGM.
We addressed the issue of promotional items for AGM and were consulted with regards to a flag stand for our flag. The topic of "branding" and the Dooley Report were discussed.
The idea of generating a "media list" was discussed and we are in the process of looking to other organizations that may already have such a list which they might share with us.
Ideas were discussed as to how to increase membership and how to promote interest in "Board" and "Committee" representation from among that membership. A joint meeting between Public Relations and Political Advocacy, with Peggy Prendergast also in attendance was held to discuss a broader array of topics of interest to all.
Finally, our committee will be responsible for assisting with the Hospitality Room at the AGM - looking forward to seeing everyone there.
Borrowing the RTAM Flags and Banner
The Board of Directors is pleased to announce that the following items are available for short-term loan to RTAM members.
· 2 flags with the RTAM name and logo
· a pull-up banner with the RTAM logo and the slogans “The Voice of Retired Teachers” and “RTAM’s strength is in the collective will of our members”.
· parade/wall banner with “Retired Teachers’ Association of Manitoba” centred between RTAM logos.
Listed below is all the information needed to borrow any of these items:
1. The RTAM flags and/or banner may be used by RTAM Board Members, Committee Members, Chapters and individual RTAM members for community events which serve to enhance the profile of RTAM, specifically, and retired teachers, generally within a community.
2. Procedure for Requesting Use of the RTAM Flag and/or Banner
a. The flag and/or banner may be made available by providing the following details via email to email@example.com or other means:
i. The event (program)
ii. The location of the event (town)
iii. The time of the event (day, month)
iv. The name, mailing address, phone number and email of the person receiving the flag and assuming responsibility for its care and return to the office.
b. The Member Services Coordinator (MSC) will review the application to ensure that the event aligns with the Objects and/or Values and Principles upon which RTAM is based.
c. The MSC will notify the requestor whether or not the application has been approved and will confirm the shipping or pick-up arrangements.
d. The cost of shipping the flag and returning it to the RTAM office will be paid both ways by RTAM.
Please contact the RTAM office at 204-889-3660, 1-888-393-8082 or firstname.lastname@example.org if you require further information.
An afternoon half-day meeting is held monthly in conjunction with the RTAM Board Meeting.
Announcements are made in consultation with the Board, the President and the Executive Director in the form of press releases.
Meetings are held with public relations personnel in the Seniors coalition and the MTS as the situation warrants.